Analyzing the Impact of Performance Metrics on Profitability: A Case Study of SMEs in Cambodian Food, Beverage, and Tobacco Industries
Tangkin Hong
Panutporn Ruangchoengchum
This study examines the performance of small and medium-sized enterprises in the food, beverage, and tobacco sectors that affect business profits in Cambodia. The study used an explanatory sequential mixed method with a follow-up explanatory design. Stratified sampling was used to select 313 participants, whereas purposive sampling was applied to select 16 key informants. Data were collected from a questionnaire survey and semistructured interviews. Descriptive statistics, multiple discriminant analysis, and content analysis were used to analyze the data. The results showed that two independent variables, investment and customer satisfaction, affect the business profits of SMEs in the food, beverage, and tobacco sectors by over 15%. The results of the qualitative analysis were the same, with additional external factors, such as government regulations, market competition, and economic conditions, which could affect business profits among SMEs in Cambodia in the food, beverage, and tobacco sectors. These findings provide insights into why SME entrepreneurs should focus on investment, building customer satisfaction, developing human competence, and external factors to gain and sustain business profits. This study can be used as a guideline for monitoring business operations and profits among SMEs. It would facilitate stakeholders, such as governments and the private sector, to support policy and implement strategies for SMEs.
Keywords:Performance measurement, Business profits, Food, Beverage, Tobacco
