Applying the "Set of Tourism Destination Evaluation Criteria" for the Museum of Cham Sculpture, Da Nang City, Vietnam
Tuong Nguyen Thanh
"Set of criteria for evaluating tourist destinations" issued by the Ministry of Culture, Sports and Tourism (2016) according to Decision No. 4640/QD-BVHTTDL dated December 28, 2016 of Vietnam to strengthen state management and encourage investment, Upgrade service quality at tourist destinations. This study applies the "Set of criteria for evaluating tourist destinations" to evaluate the tourist destination - Da Nang Museum of Cham Sculpture through surveys and assessments of two experts, People working in the tourism industry and tourists have visited the Da Nang Museum of Cham Sculpture. Evaluation results show that the criteria of tourism resources, landscape, facilities, participation of the local community and management of the tourist area are evaluated very well. In contrast, the Museum of Cham Sculpture's entertainment, shopping, entertainment and food services are limited issues. The results of this research are also the basis for the Museum of Cham Sculpture to invest in infrastructure and technical facilities, enhance effective work management, upgrade the quality of tourism services to better serve tourists visiting, research, worthy of being a first-class museum in Vietnam.
Keywords: Da Nang Museum of Cham Sculpture, Da Nang City, Set of Criteria for Evaluating Tourist Destinations, Tourist Destinations
