Expert Consensus on the Development of an Islamic Creative Media Model through the Fuzzy Delphi Method
Rosmawati Mohamad Rasit
Muhamad Faisal Ashaari
Khazri Osman
S. Salahudin Suyurno
Eizan Azira Mat Sharif
Mohammad Asraf Muslim
Muhammad Amirul Nor Faizal
The diverse audience market for creative media such as film and drama often needs help with the low accuracy of representation regarding works related to Islamic perspectives. Additionally, industry practitioners need a unified creative media model from an Islamic perspective to guide their work. Therefore, this study aims to develop an Islamic creative media model based on expert consensus using the fuzzy Delphi method. The research design uses a fuzzy Delphi approach to develop an Islamic creative media model. This study incorporates elements of Islamic creative media structures as a data collection method. Ten experts from the media industry, Islamic studies, and media communication participated. Based on expert consensus, the results demonstrated the triangular fuzzy value and the accuracy of the defuzzification process. The expert panel agreed and accepted that Islamic creative media consists of creative works (93%, 0.0304), industry players (92%, 0.0350), and audiences (94%, 0.0195). It was shown that the consensus percentage is above 75 percent at the threshold (d) <0.2, signifying that these domain elements have successfully culminated in an Islamic creative media model. The model is intended to serve as a valuable guide for media professionals, creative industry practitioners, and stakeholders in creating content that aligns with the Islamic narrative. Based on insights from contributions from creative media and religion experts, the model-building results can form the basis for further research, particularly in-depth analysis of case studies within the industry.
Keywords:Islamic creative media model, Audience market, Fuzzy delphi method, Film media
