Agricultural Participatory Tourism Administration and Management in Ban Na Sub-District, Ban Na District, Nakhon Nayok Province for Supporting Sustainable Tourism
Patcharee Klommeung, Natta Kertsup, Watcharin Intaprom, Wanida Siriworasakul,
Kanokpit Witshayaworanan
This research article aims to study the potential of agro-tourism management and administration and build and trial a participatory agro-tourism management and administration model in Ban Na SubDistrict, Ban Na District, Nakhon Nayok Province, for supporting sustainable tourism. The objectives of the study were to investigate the potential of the administration and management of agro-tourism, study the administration and management of participatory agricultural tourism, and create and experiment with a participatory agro-tourism tourism administration and management model in Ban Na Sub-District, Ban Na District, Nakhon Nayok Province for supporting sustainable tourism. A mixed-methods approach, both quantitative and qualitative, was adopted for conducting the research study. The quantitative data was collected through an open-ended questionnaire from the 362 respondents selected by purposive sampling out of 3,838 people in Ban Na Sub-District, Ban Na District, Nakhon Nayok Province. In-depth structured interviews were taken from 20 key informants, the Tourism Authority of Thailand, Nakhon Nayok Province, or representatives of relevant government organizations, community leaders, entrepreneurs, and private sector representatives in Ban Na Sub-district, Ban Na District, Nakhon Nayok Province, The analysis of the data resulted in the conclusion that participatory agro-tourism management and administration has the potential of Ban Na Sub-district for sustainable agricultural tourism, directing towards effective management approaches and a comprehensive series of contributions that could guarantee its execution and sustained growth in the broader tourism landscape. Furthermore, the qualitative research highlighted the potential of Ban Na Sub-district for agricultural tourism. It delineated practical steps for sustainable development, covering diverse areas from resource management to community engagement and economic enhancement. Findings stressed communities need to use their potential and resources to develop sustainable agricultural tourism.
Keywords:Agricultural, Administration, Management, Participatory sustainable, tourism
