The Case Study Examines the Efficiency Analysis of a Mobile Rice Milling Business in Pinrang District, Specifically in Marannu Village, Mattirobulu District, Indonesia
Musdalipa, Majdah Muhyiddin Zain
Social changes are occurring in the milling industry, where customers used to come to the mill to use their services. Now, with advancements in technology, rice milling tools can be transported to the location of the customer who wants to use the service. This led to the creation of mobile rice mill services to help farmers process their agricultural products more easily. The objective of this study is to describe the mobile rice mill business and analyze its eficiency level. The study was conducted in Marannu Village, Mattirobulu District, Pinrang Regency, which is a rice production center in Pinrang Regency. The population studied included mobile rice milling businesses and farmers who used mobile rice milling services in Marannu Village. The study involved UD. Resky and 30 households/farmers who used mobile rice mill services. The research showed that "UD Resky" is a mobile rice mill service business that processes paddy/unhulled rice into rice. It was established in 2010, with an initial investment of IDR 85,000,000 from personal savings and a bank loan of IDR 120,000,000. The investment was used to purchase two cars and two rice mill machines, as well as other materials. On average, the business mills 3,567 liters of rice per month, generating average revenue of IDR 21,402,000 per month, with an average total cost of IDR 15,234,583 per month. This results in a monthly net income of IDR 6,167,417. The Net Present Value (NPV) was IDR 211,507,842, the Internal Rate of Return (IRR) was 70.32%, and the Break Even Point (BEP) occurred in the fourth year of operation.
Keywords: Eficiency analysis, Mobile rice, Business, Technological advancements
